Unleash Girls by Lisa Z. Lindahl
It’s 1975 and American women were coming into their own, working hard to carve out new roles for themselves at home, in culture, politics, business and sports. As the “fitness revolution” began, like so many others, Lisa had taken up running and loved it. Only problem? She bounced… a lot… and it was very uncomfortable. She needed a solution and within a year had created the world’s first “jogbra.” Her invention-turned-business took off like wildfire, throwing Lisa into the then mostly male world of business. As Cathy Keen, an archivist at the Smithsonian Museum said, “The introduction of the sports bra did more than improve athletes’ performances. It represented a revolution in ready-to-wear clothing, and for many women athletes, past present, and future, it actually made sports possible.” This is the untold story of the invention of the sports bra and how it changed the world … and Lisa, too.